Optimize:
No matter what size your business or company is, there are two basic things you need to get the most out of search engine
optimization:
1) Optimize your site. Do it yourself or hire a professional, but get your site optimized. This process involves doing the Scored
Keyword Research that tells you what people use to find sites like yours. This information is then used to create meta tags and
page titles and should be used in the text content of the site.
2) Submit your site to as many places as you can. We currently hand submit your site's main URL to about 160 search engines and
directories.
Whoever you work with, make sure you get this at the very least. All the linking, the H codes, and other stuff you hear about may
help, but if you only follow the two steps above you should be very happy with the results.
Trying to understand all of the things you hear about search engine optimization (SEO) is a lot like living with a head filled with a
swarm of buzzing bees. This is mostly because search engines do not tell us the details of how they work and we have to figure it
out for ourselves. The problem is that one person sees one thing and someone else sees something different and either one
could be wrong in what they think the cause is.
Just because you change one thing on a web site does not mean that the results you later saw was the direct result. It could
have been many things and without proper documentation it's just bad science. We've been optimizing and increasing traffic to
our client's web sites for over 7 years. We know the basic things that work and get results. You can tell if a company has this kind
of experience because they offer four things:
1) Flat pricing for known conditions. If you have an average site, shouldn't you pay average pricing? There is a temptation for
companies to "price to the budget" of a client. Our pricing structure is the same for all sites based on what that site is. While all
sites are different, an experienced SEO should be able to give you a rough idea what the cost will be, and name the things that
could effect the cost one way or another. Uneasy? Get a second or third bid! www.seopros.org can help you with that.
2) Client references. Don't buy the "I can't disclose who my clients are..." line. Ask for references and really check them out. See
what the company has done for other web sites. SEOs that are effective are darned proud of their track record and will be glad to
tell you in general terms if specific numbers are not available.
3) Realistic expectations. "Top ranking for all search engines"? "A flood of traffic to your site"? "Guaranteed top positions"?
Smile, slowly turn, and run! Save yourself...! Don't trust the sales person that tells you everything you want to hear. If it sounds too
good to be true then it may not be. Or not true in the way you expect.
4) Warm fuzzies. You should have a good feeling about the company your hire. They should not leave you with any doubts or
concerns. There are too many of us out here that value our clients and do what we can to let them know that. In our experience,
all we have to do is answer questions to the best of our ability, respond to phone calls and emails as soon as we can, and show
clients that we really do care about their business and how we can help them.
You may hear competitors talk badly about us. How professional is that? Some point fingers and make statements that sound
like they know what they're talking about, but the reality is they don't like our approach. And they don't like our competitive prices.
Talk to out clients - they like us! The reason they do is because we give them what they want, and we treat them right:
- SEO and submission services that increases qualified traffic on established site by 2-4 times on average. We don't use
rankings as a gauge of project success, only increased traffic to your site. Your web reports will tell the tale that not only is your
traffic increasing, it's bringing visitors to your site for the things we agree should indicate they are looking for what you offer.
- Fair pricing. We think if a company has been providing a service for a length of time, that they should be able to publish basic
pricing based on their experience. Sure, every site is different, but most sites are pretty much the same, or have elements that
are the same. Look for sites that publish baseline pricing as being either more experienced, or are not interested in pricing to
your budget.
- Quick, clear, intelligent, and respectful customer service. Why would you want to deal with any company or consultant if they
talk down to you? Or throw "facts" and figures at you with every expectation that you take what they say at face value? Click here
to continue and learn how to do all of these things.
No matter what size your business or company is, there are two basic things you need to get the most out of search engine
optimization:
1) Optimize your site. Do it yourself or hire a professional, but get your site optimized. This process involves doing the Scored
Keyword Research that tells you what people use to find sites like yours. This information is then used to create meta tags and
page titles and should be used in the text content of the site.
2) Submit your site to as many places as you can. We currently hand submit your site's main URL to about 160 search engines and
directories.
Whoever you work with, make sure you get this at the very least. All the linking, the H codes, and other stuff you hear about may
help, but if you only follow the two steps above you should be very happy with the results.
Trying to understand all of the things you hear about search engine optimization (SEO) is a lot like living with a head filled with a
swarm of buzzing bees. This is mostly because search engines do not tell us the details of how they work and we have to figure it
out for ourselves. The problem is that one person sees one thing and someone else sees something different and either one
could be wrong in what they think the cause is.
Just because you change one thing on a web site does not mean that the results you later saw was the direct result. It could
have been many things and without proper documentation it's just bad science. We've been optimizing and increasing traffic to
our client's web sites for over 7 years. We know the basic things that work and get results. You can tell if a company has this kind
of experience because they offer four things:
1) Flat pricing for known conditions. If you have an average site, shouldn't you pay average pricing? There is a temptation for
companies to "price to the budget" of a client. Our pricing structure is the same for all sites based on what that site is. While all
sites are different, an experienced SEO should be able to give you a rough idea what the cost will be, and name the things that
could effect the cost one way or another. Uneasy? Get a second or third bid! www.seopros.org can help you with that.
2) Client references. Don't buy the "I can't disclose who my clients are..." line. Ask for references and really check them out. See
what the company has done for other web sites. SEOs that are effective are darned proud of their track record and will be glad to
tell you in general terms if specific numbers are not available.
3) Realistic expectations. "Top ranking for all search engines"? "A flood of traffic to your site"? "Guaranteed top positions"?
Smile, slowly turn, and run! Save yourself...! Don't trust the sales person that tells you everything you want to hear. If it sounds too
good to be true then it may not be. Or not true in the way you expect.
4) Warm fuzzies. You should have a good feeling about the company your hire. They should not leave you with any doubts or
concerns. There are too many of us out here that value our clients and do what we can to let them know that. In our experience,
all we have to do is answer questions to the best of our ability, respond to phone calls and emails as soon as we can, and show
clients that we really do care about their business and how we can help them.
You may hear competitors talk badly about us. How professional is that? Some point fingers and make statements that sound
like they know what they're talking about, but the reality is they don't like our approach. And they don't like our competitive prices.
Talk to out clients - they like us! The reason they do is because we give them what they want, and we treat them right:
- SEO and submission services that increases qualified traffic on established site by 2-4 times on average. We don't use
rankings as a gauge of project success, only increased traffic to your site. Your web reports will tell the tale that not only is your
traffic increasing, it's bringing visitors to your site for the things we agree should indicate they are looking for what you offer.
- Fair pricing. We think if a company has been providing a service for a length of time, that they should be able to publish basic
pricing based on their experience. Sure, every site is different, but most sites are pretty much the same, or have elements that
are the same. Look for sites that publish baseline pricing as being either more experienced, or are not interested in pricing to
your budget.
- Quick, clear, intelligent, and respectful customer service. Why would you want to deal with any company or consultant if they
talk down to you? Or throw "facts" and figures at you with every expectation that you take what they say at face value? Click here
to continue and learn how to do all of these things.
