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Optimize:
No matter what size your business or company is, there are two basic things
you need to get the most out of search engine optimization:
1) Optimize your site. Do it yourself or hire a professional, but get your site
optimized. This process involves doing the Scored Keyword Research that
tells you what people use to find sites like yours. This information is then
used to create meta tags and page titles and should be used in the text
content of the site.
2) Submit your site to as many places as you can. We currently hand submit
your site's main URL to about 160 search engines and directories.
Whoever you work with, make sure you get this at the very least. All the
linking, the H codes, and other stuff you hear about may help, but if you only
follow the two steps above you should be very happy with the results.
Trying to understand all of the things you hear about search engine
optimization (SEO) is a lot like living with a head filled with a swarm of buzzing
bees. This is mostly because search engines do not tell us the details of how
they work and we have to figure it out for ourselves. The problem is that one
person sees one thing and someone else sees something different and
either one could be wrong in what they think the cause is.
Just because you change one thing on a web site does not mean that the
results you later saw was the direct result. It could have been many things
and without proper documentation it's just bad science. We've been
optimizing and increasing traffic to our client's web sites for over 7 years. We
know the basic things that work and get results. You can tell if a company has
this kind of experience because they offer four things:
1) Flat pricing for known conditions. If you have an average site, shouldn't
you pay average pricing? There is a temptation for companies to "price to the
budget" of a client. Our pricing structure is the same for all sites based on
what that site is. While all sites are different, an experienced SEO should be
able to give you a rough idea what the cost will be, and name the things that
could effect the cost one way or another. Uneasy? Get a second or third bid!
www.seopros.org can help you with that.
2) Client references. Don't buy the "I can't disclose who my clients are..."
line. Ask for references and really check them out. See what the company has
done for other web sites. SEOs that are effective are darned proud of their
track record and will be glad to tell you in general terms if specific numbers
are not available.
3) Realistic expectations. "Top ranking for all search engines"? "A flood of
traffic to your site"? "Guaranteed top positions"? Smile, slowly turn, and run!
Save yourself...! Don't trust the sales person that tells you everything you
want to hear. If it sounds too good to be true then it may not be. Or not true in
the way you expect.
4) Warm fuzzies. You should have a good feeling about the company your
hire. They should not leave you with any doubts or concerns. There are too
many of us out here that value our clients and do what we can to let them
know that. In our experience, all we have to do is answer questions to the
best of our ability, respond to phone calls and emails as soon as we can, and
show clients that we really do care about their business and how we can help
them.
You may hear competitors talk badly about us. How professional is that?
Some point fingers and make statements that sound like they know what
they're talking about, but the reality is they don't like our approach. And they
don't like our competitive prices.
Talk to out clients - they like us! The reason they do is because we give
them what they want, and we treat them right:
- SEO and submission services that increases qualified traffic on
established site by 2-4 times on average. We don't use rankings as a gauge
of project success, only increased traffic to your site. Your web reports will
tell the tale that not only is your traffic increasing, it's bringing visitors to
your site for the things we agree should indicate they are looking for what
you offer.
- Fair pricing. We think if a company has been providing a service for a
length of time, that they should be able to publish basic pricing based on
their experience. Sure, every site is different, but most sites are pretty much
the same, or have elements that are the same. Look for sites that publish
baseline pricing as being either more experienced, or are not interested in
pricing to your budget.
- Quick, clear, intelligent, and respectful customer service. Why would you
want to deal with any company or consultant if they talk down to you? Or
throw "facts" and figures at you with every expectation that you take what
they say at face value? Click here to continue and learn how to do all of these
things.





